Intro
What happens when a K-pop–driven animated film starts showing up in real awards conversations? In this interview clip, Grammy-nominated songwriter EJAE talks about K-Pop Demon Hunters, how its soundtrack built momentum far beyond the movie, and what it feels like to see the project taken seriously by voters and critics.
What it is about
Across the interview, EJAE explains how K-Pop Demon Hunters evolved from a creative experiment into a project that suddenly had real awards-season heat. She touches on the writing process, the way the songs were built to stand alone outside the film, and how fans helped push the music into playlists and timelines far beyond the usual animation audience.
The conversation also zooms out to what this moment means for K-pop as a whole. EJAE talks about seeing Korean and K-pop–connected work recognized in categories that used to be closed off, and why the success of K-Pop Demon Hunters feels like a signal that K-pop storytelling now belongs in the same awards rooms as traditional Hollywood projects.
About this YouTube video
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