BELIFT LAB Takes Legal Action Against NewJeans Fan Group for Defamation

BELIFT LAB, the agency behind ILLIT, has filed a lawsuit against a NewJeans fan group, seeking significant damages for alleged defamation.

BELIFT LAB, the agency representing the K-pop group ILLIT, has initiated a legal battle against the NewJeans fan group known as 'Team Bunnies'. The lawsuit, filed on October 11th at the Seoul Western District Court, demands ₩100 million KRW (approximately $67,800 USD) in damages from the group's operator, identified as a minor, and their parents. The agency claims that Team Bunnies disseminated false information online, accusing ILLIT of plagiarizing NewJeans, which allegedly harmed the reputations of both ILLIT and BELIFT LAB, leading to financial losses.

This legal move underscores the growing tensions between fan communities and entertainment agencies, as online allegations can significantly impact artists' careers and agency operations. BELIFT LAB, a subsidiary of HYBE, is determined to protect its artists from what it perceives as unfounded accusations.

For more details, visit Koreaboo.

Why it matters

• The lawsuit highlights the increasing influence and responsibility of fan communities in shaping public perceptions of K-pop artists.
• This case could set a precedent for how entertainment companies address online defamation and protect their artists' reputations.