Blackpink's 'As If It’s Your Last' Joins 1.5 Billion Views Club

Blackpink's music video for 'As If It's Your Last' becomes their fifth to surpass 1.5 billion views on YouTube, marking another milestone for the global sensation.

Blackpink continues to break records as their music video for 'As If It's Your Last' has surpassed 1.5 billion views on YouTube, as reported by The Korea Herald. This achievement makes it the fifth video from the K-pop powerhouse to reach this milestone, joining the ranks of 'Ddu-du Ddu-du,' 'Kill This Love,' 'Boombayah,' and the performance video of 'How You Like That.'

Originally released in 2017, 'As If It's Your Last' quickly topped the iTunes Top Songs Chart in 74 regions and reached No. 13 on Billboard’s Bubbling Under chart. The song's catchy tune and vibrant visuals have captivated fans worldwide, contributing to its enduring popularity.

Blackpink's consistent ability to generate billions of views underscores their global influence and the ever-growing reach of K-pop.

Why it matters

• Blackpink's achievement highlights the increasing global influence of K-pop, as they continue to set new records on international platforms like YouTube.
• The group's success with multiple videos reaching over 1.5 billion views demonstrates the power of digital platforms in shaping modern music consumption and fan engagement.