Controversy Erupts Over Alleged Favoritism at SM Entertainment

Fans express outrage as accusations surface about SM Entertainment prioritizing new group Hearts2Hearts over aespa.

SM Entertainment is under fire following allegations that the company is prioritizing its new girl group, Hearts2Hearts, over the established and popular aespa. According to Koreaboo, fans are particularly upset about the perceived neglect of aespa's promotional activities. The controversy intensified when it was reported that Karina, a member of aespa, was allegedly sidelined during a recent promotional event.

Fans have taken to social media to voice their concerns, using hashtags to demand fair treatment for aespa. They argue that SM Entertainment should ensure equal opportunities for all its artists, rather than focusing on promoting a new group at the expense of an existing one.

The situation has sparked a broader conversation about artist management and favoritism within the K-pop industry, raising questions about how entertainment companies balance the promotion of different groups.

Why it matters

• The controversy highlights ongoing concerns about artist management and favoritism within the K-pop industry.
• Fans' reactions could influence SM Entertainment's future promotional strategies and artist management policies.