Hybe Ascends to Global Big Four in Live Entertainment

Hybe's impressive leap into the top four promoters worldwide is fueled by the success of its artists' tours, including J-Hope, Seventeen, and Enhypen.

Hybe has officially entered the ranks of the global 'Big Four' in the live entertainment industry, thanks to the remarkable touring success of its artists. According to The Korea Herald, the company generated an impressive $469.2 million in tour revenue from October 2024 to September 2025, as reported by Billboard's 2025 Boxscore Year-End Report. This achievement marks a significant leap of five positions from the previous year.

The surge in revenue is largely attributed to the strong performances of Hybe's label artists, including J-Hope of BTS, Seventeen, and Enhypen. These acts have captivated audiences worldwide, driving Hybe's rapid ascent in the industry.

Hybe's strategic focus on global tours and its ability to harness the star power of its artists have proven to be key factors in its success, solidifying its position among the top promoters globally.

Why it matters

• Hybe's rise to the top four promoters highlights the growing influence of K-pop in the global music industry.
• The success of Hybe's artists underscores the potential of strategic international tours in boosting revenue and brand presence.