HYBE Joins the Elite 'Big 4' in Global Concert Market

HYBE has ascended to the 'Big 4' in the global concert market, driven by impressive tour revenues and standout performances from its artists.

HYBE has made a significant leap into the 'Big 4' of the global concert market, as reported by Koreaboo. The company recorded an impressive $469.2 million in tour revenues, ranking fourth in Billboard's 'Top Promoters' category for the year ending September 2025. This marks a rise of five positions from the previous year.

The surge in revenue is largely attributed to the successful tours of HYBE's artists. SEVENTEEN, part of Pledis Entertainment, led with a world tour that grossed $142.4 million, while J-Hope of BTS fame generated $80 million from his solo tour. ENHYPEN also contributed significantly, earning $76.1 million from 25 shows.

HYBE's 'Multi-home, Multi-genre' strategy, focusing on artist creativity and fan experience, is proving effective in expanding their global footprint. The company aims to continue delivering exceptional performances and setting new benchmarks in the music industry.

Why it matters

• HYBE's rise to the 'Big 4' underscores the growing influence of K-pop in the global music industry, highlighting the genre's expanding reach and economic impact.
• The success of HYBE's artists demonstrates the effectiveness of their strategic focus on diverse genres and fan engagement, setting a new standard for concert promoters worldwide.