Illit's 'Magnetic' Hits 300 Million Views, Sets New K-pop Record

Illit's debut music video 'Magnetic' has achieved a remarkable milestone, amassing over 300 million views on YouTube. The track has also made history on the Billboard Hot 100.

Illit, the latest sensation in the K-pop world, has reached a significant milestone with their debut music video 'Magnetic' surpassing 300 million views on YouTube. According to The Korea Herald, the video, released in March 2024, showcases the charming and playful sides of the five-member group. This achievement highlights the group's rapid rise in popularity.

In addition to its YouTube success, 'Magnetic' has made waves on the international music scene by entering Billboard’s Hot 100 at No. 91. This marks the first time a debut single from a K-pop group has entered the chart so quickly, just three weeks after their debut.

The track is the lead single from Illit's first EP, 'Super Real Me,' which has captivated fans worldwide with its catchy tunes and vibrant visuals.

Why it matters

• Illit's rapid success on YouTube and Billboard charts underscores the growing global influence of K-pop.
• The group's achievement sets a new benchmark for debuting K-pop artists, highlighting the genre's expanding reach and appeal.