K-pop's Grammy Struggles: Rose's Journey Highlights Ongoing Challenges

Despite multiple nominations, K-pop artists like Rose continue to face hurdles at the Grammy Awards, underscoring a broader industry challenge.

At the 68th Grammy Awards, K-pop sensation Rose, despite being nominated three times, did not secure a win, echoing a familiar narrative for K-pop artists at this prestigious event. This pattern is not new, as seen with Psy's groundbreaking nomination in 2012 and BTS's repeated attempts from 2021 to 2023, all of which ended without a win. The Recording Academy's decisions have often sparked discussions about the recognition of international artists, particularly those from the K-pop genre.

The Korea Herald notes that the Grammys have maintained their reputation as a challenging arena for K-pop artists, raising questions about the criteria and cultural considerations that influence these outcomes. As K-pop continues to dominate global charts, the lack of Grammy recognition remains a point of contention among fans and industry experts alike.

Why it matters

• The ongoing challenges faced by K-pop artists at the Grammys highlight potential biases in award recognition, affecting global perceptions of music excellence.
• K-pop's growing influence in the global music industry contrasts with its limited recognition at major Western award shows, prompting calls for more inclusive evaluation criteria.