Rookie Boy Groups Cortis and Lngshot Innovate K-pop's Idol System

Cortis and Lngshot are shaking up the K-pop industry by introducing unique concepts and breaking away from traditional norms.

In a bold move that signals a shift in the K-pop landscape, rookie boy groups Cortis and Lngshot are challenging the conventional idol system. Cortis, under Big Hit Music, debuted in September with their EP Color Outside the Lines, while Lngshot followed with their EP Shot Callers under More Vision. Both groups are making waves by embracing individuality and creativity, diverging from the typical formulaic approach that has long characterized the industry.

Their fresh take on music and performance is resonating with fans who are eager for new and diverse expressions in K-pop. By prioritizing artistic freedom and unique identities, Cortis and Lngshot are not only gaining popularity but also setting a precedent for future idol groups.

As the industry evolves, these groups exemplify a growing trend towards innovation and authenticity, potentially redefining what it means to be a K-pop idol.

Source: The Korea Herald

Why it matters

• Cortis and Lngshot's approach could inspire other K-pop groups to prioritize creativity and individuality, leading to a more diverse music scene.
• Their success may encourage entertainment companies to adopt more flexible and artist-driven models, transforming the traditional idol system.