Stray Kids and Enhypen Lead Fourth-Gen K-pop Surge at MAMA 2025

Stray Kids and Enhypen have solidified their status as leaders of the fourth-generation K-pop wave by clinching major awards at the 2025 Mnet Asian Music Awards.

The 2025 Mnet Asian Music Awards (MAMA) in Hong Kong marked a pivotal moment in K-pop history as Stray Kids and Enhypen, two of the most influential fourth-generation boy groups, captured two of the event's four grand prizes. This achievement highlights a significant shift in the K-pop industry, traditionally dominated by third-generation powerhouses like BTS and Seventeen.

Stray Kids and Enhypen, both debuting around 2020, have rapidly ascended the ranks, showcasing their global appeal and innovative music styles. Their success at MAMA 2025 underscores the growing influence of fourth-generation groups, who are redefining the genre with fresh energy and creativity.

As the K-pop landscape evolves, these groups are not only gaining international recognition but are also setting new standards for future generations of artists.

Why it matters

• The rise of fourth-generation groups like Stray Kids and Enhypen signals a shift in K-pop's global dynamics, potentially influencing the genre's future direction.
• Their success highlights the increasing diversity and innovation within K-pop, attracting a broader international audience.